FINSYNC helps entrepreneurs and small business owners simplify operations and secure affordable funding through one connected platform. Powered by Fynn, your AI Assistant, FINSYNC brings banking, payments, cash flow, payroll, and accounting together and connects business owners with a nationwide collaborative network of relationship bankers and more than 1,500 financial partners. As operations improve, the FINSYNC Score unlocks better funding and stronger relationships automatically. That’s the power of FINSYNC, everything and everyone connected and working in sync to grow stronger together.

Position Overview:

The Marketing Manager at FINSYNC will own the planning, execution, and performance reporting of integrated, multi-channel campaigns that drive awareness, user acquisition, and engagement for our financial platform. You’ll partner closely with Creative, Product, Sales/Partnerships, and Leadership to deliver clear messaging, consistent launch execution, and measurable results.

Key Responsibilities:

• Plan and execute integrated marketing campaigns across PR, digital channels, lifecycle/email, and web, aligned to business goals and target audiences.

• Partner with the creative team to develop campaign concepts, messaging, and assets that resonate with entrepreneurs and small business owners.

• Own campaign project management: timelines, budgets, resourcing, stakeholder updates, and post-launch retrospectives.

• Track and report performance, translating results into insights and optimization recommendations (messaging, channels, targeting, and conversion flow).

• Manage external agencies and vendors as needed, ensuring on-time delivery and strong ROI.

• Build and maintain media relationships; secure and manage coverage, interviews, and bylined opportunities in relevant outlets.

• Manage awards, thought leadership programs, and speaking opportunities to elevate brand credibility.

• Oversee website content updates to ensure accuracy, freshness, and optimization for search and user experience.

• Help coordinate webinar, conference, and event logistics. From planning through day-of execution, to support pipeline and community engagement.

• Stay current on best practices and trends in fintech and SMB marketing, bringing new ideas and tests to the team.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business or a related field

• 5+ years of experience in marketing campaign management or public relations, preferably in fintech or B2B SaaS

• Strong project management and organizational skills

• Strong vendor management experience and success

• Excellent analytical and problem-solving abilities

• Proficiency in marketing automation and analytics tools

• Excellent communication, writing, and interpersonal skills.

Why FINSYNC:

FINSYNC offers an exciting and innovative work environment where you can make a significant impact on the success of individuals and communities. We provide a competitive salary, a path to earning equity-based compensation, benefits package, and opportunities for career growth in a collaborative and dynamic team environment. Join us and be part of a company that is shaping the future of financial technology.

FINSYNC is transforming local communities into thriving entrepreneur ecosystems and a better, brighter place for everyone.

We cultivate a culture of:

• Teamwork (like a pro sports team) without ego

• Constructive communication so we can build transparency and trust

• Metrics that matter personally, professionally, and financially

• High performance merits high compensation

• Self-motivation and self-discipline merits flat organization

• Time management and work-life-harmony